(AllHipHop News) Roc Nation artist Vic Mensa teamed with The Fader for the first installment of the platform’s “Video Cover Story” series. Cameras followed Mensa for week as he traveled through his hometown of Chicago. The result is the 12-minute documentary titled Down To Start A Riot.
The short film features interviews with the “U Mad” rapper and various childhood friends. Viewers get to visit the SAVEMONEY headquarters and Mensa’s former neighborhood of Hyde Park.
“SAVEMONEY – the founding principle is do it yourself… Build some sh*t from the ground up – that’s just what Hip Hop is,” says Mensa.
He adds, “It’s possible you know. And that’s a manifesto if I ever want one. It’s just to let these kids know its f*cking possible.”
The Fader‘s “Video Cover Story” is a monthly documentary series that highlights various artist the publication would typically consider for a cover story. Down To Start A Riot was directed by Aaron Brown of Focus Creeps and produced by Joseph Patel, Robert Semmer, and Scott Perry.
“We came up with this idea to support our growing platform,” states Patel. “We have so many different ways to tell the stories we want to tell. We know how much artists and fans covet the cover of The Fader, so we created another, engaging, highly visual way to champion artists we want to champion.
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Watch Vic Mensa’s Down To Start A Riot below.
PHOTO: Roc Nation