(AllHipHop News) Will Smith and his son Jaden are expanding their eco-friendly water venture by introducing a new flavored beverage to the product line.
The stars founded the JUST water company in 2015 with spring water bottled in paper-based cartons in a bid to help reduce the amount of plastic waste across the globe.
Now company officials are preparing to add JUST Infused to their offerings, featuring three organic, unsweetened water flavors in Apple Cinnamon, Tangerine, and Lemon.
“JUST is about upending bottled water, both in packaging and sourcing. We’ve created a product sourced according to an innovative, ethical system and bottled it in a carton made from 82 per cent renewable resources rather than plastic,” Ira Laufer, CEO of JUST, explained to bevnet.com. “JUST Infused gives us the opportunity to continue that mission in a broader and more flavourful way.”
Musician/actor Jaden Smith, 19, notes the new beverages are just the start for the company, which he was inspired to create after noticing how littered the Pacific Ocean was with plastic trash as a kid.
Jaden also hopes to one day churn out pieces of furniture made from the sustainable material he uses for JUST products and he is already using the idea to encourage other youths to live a more eco-friendly lifestyle.
“I go to schools and I bring them tables… that are made out of plant-based plastics, and I deliver to them to inspire them to read and I also talk to them about how it’s so important to learn about trash and learn about recycling,” he told breakfast show Today. “I just like to go to schools, give back, talk to kids about creativity, fashion, and sustainability.”
