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Diamond Supply Co. Archives - AllHipHop

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SXSW Update: Diamond Supply Co x Philly Freeway

Dia·mond (dī(ə)mənd) – A precious stone consisting of a clear and typically colorless pure carbon that occurs naturally as a cubic crystal and is the hardest of all known minerals. The allure of diamonds have always been captivating. Who could forget that James Bond and Kanye West taught us that “Diamond are Forever”? In Hip-Hop “bling bling” has always been a way to show your wealth and prowess, so it only made sense when Hip-Hop/Skate streetwear company Diamond Supply Co. started to shine. The 15-year old brainchild of designer, skater and entrepreneur Nick Tershay (aka Nicky Diamonds) was founded in 1998 originally as a skate hardware idea that has now grown into one of the most popular brands in the skate and Hip-Hop worlds. With athletes and entertainers like Jay-Z, Rihanna, Wiz Khalifa,, Curren$y, Kevin Durant and others wearing their gear, Diamond Supply Co built a brand that now has two flagship locations in San Francisco and New York. For SXSW this year Diamond Supply is hosting a VIP dinner co-hosted by Def Jam Recordings and including a gifting suite and pop-up shop. Joining in on the festivities this year Diamond Supply is bringing out August Alsina, Big KRIT, YG, Juelz Santana and Trinidad James. Yesterday AllHipHop caught up with the guys from Diamond Supply Co, and caught up with Philly Freeway who was scheduled to perform at their Thursday night show with Don Cannon. Check below for our exclusive interview with Philly Freeway and check out the gear they are putting out for their Spring 2013 collection. Check out some of the pics below from their Spring collection and make sure to go check out their online store and blog here: www.diamondsupplyco.com [vimeo http://www.vimeo.com/61918164 w=500&h=281] Freeway x Diamond Supply Co from AllHipHop on Vimeo.

MIXTAPE DOWNLOAD: Styles P's "The Diamond Life Project"

(AllHipHop News) Styles P, SP the Ghost, has returned to haunt the streets again with his new The Diamond Life Project, which he released for free download on DatPiff.com.   “The hardest out’s” Diamond Supply Co.-supported 11-track EP will hold over fans while they wait patiently for the D-Block and Wu-Tang Clan collaboration, Wu Block, which will be released on October 9. DOWNLOAD “THE DIAMOND LIFE PROJECT” HERE Check out the full tracklisting for The Diamond Life Project below: Black Diamond ft. Jadakiss Grippin Over Herer ft. French Montana & Pusha T Poppin Bottle ft. Uncle Murda YO Trill Sheet ft. Bun B Thru The Struggle ft. Curren$y & Raheem Devaughn Black Diamond 2 ft. Jadakiss (skit) Diamond Life Keep Me High Throw Down ft. Trae tha Truth & Fred the Godson Black Diamond 3 The Myth

Curren$y Collaborating With Diamond Supply Co. For 4/20 Sneaker Line

Jet Life Recordings founder and New Orleans native Curren$y is having a very busy couple of weeks. Toward the end of March, he filed a lawsuit seeking $1.5 million from Dame Dash for releasing his music without his consent. Earlier this week, a June 5 release date was announced for Curren$y’s new Warner Bros. studio album, The Stoned Immaculate. The man behind Pilot Talk, Weekend At Burnie’s and countless other projects, is currently collaborating with Diamond Supply Co. to release a new, limited edition show on April 20, and who better to celebrate the infamous worldwide holiday of 4/20 than Curren$y? As reported by N-SB.org, “‘The Brilliant’ was selected as the canvas for this limited footwear release brought exclusively from Diamond Supply. Set to release in stores and online on 4/20/12 in limited quantities of 420 pairs worldwide, it’s only suiting, after all. According to the company, the limited “Brilliant has been colored in the traditional 420 Green, as well as a Black version. ‘The Brilliant’ has been constructed of a Canvas upper with Leather accents. “The shoes feature hits of the classic leaves paired with an iconic Diamond, formed into a clean pattern to create this mesh of holiday spirit and tradition. A total of four selections from a Brilliant High or Low in the Green colorway or The Black colorway in a high or low will be available.” Check out a gallery of pictures of the collaborative show below: Spotted at N-SB.org