Hip hop’s rising sensation, Rich Homie Quan, is the latest hip hop head to join the culture of urban couture. In a collaborative venture with 8732 and PURE Atlanta Lenox Square, a premiere clothing boutique, Rich Homie Quan hosted a private launch featuring his new capsule for 8732. The line is the newest addition to Young Jeezy’s 8732 imprint. Rich Homie Quan says the inspiration behind his upcoming collection is very much like his music; it’s unique and will appeal to the youth. PURE Atlanta owner Liz Korn says she is elated to be the first to carry Rich Homie Quan’s capsule. “I was so impressed with this line. I am really proud of my friend and it means a lot for PURE Atlanta to premiere the line,” says PURE Atlanta owner Liz Korn. Pure Atlanta stays on the pulse of contemporary style and releases exclusive contemporary styles daily. Pure is a high-end, high energy, dual-gender boutique boasting a wide scope of premium lines from Versace, MCM, and Robin’s Jeans to exclusive designers such as Jovani dresses, PRPS, DITA and Cazal Eye wear. Models used the store as a catwalk displaying the collection and tastemakers, media, VIP and key influencers enjoyed an intimate viewing of the new line. Rich Homie Quan performed his signature single “Walk Thru” supported by Royal Class Entertainment of Carver High School Choir. He also surprised the crowd by bringing out Young Thug to join him for an impromptu performance on their joint single “Lifestyle”. Guests enjoyed complimentary spirits from Voscato and Tiny’s Tequila. PURE Atlanta donated 100% of the night’s proceeds to Hands on Atlanta. Photos by Enchanted Branding & Public Relations