Last night (May 14) Casio and G-Shock unveiled several new designs in honor of G-Shock’s 25th Anniversary. Collaborations include vibrant new designs with LRG Clothing, in4mation, Spike Lee and surfer Gabe Kling.Fresh off of his Glow In The Dark Tour, a still-glowing Kanye West
breezed through an eight-song set with a few single verses and
half-songs thrown in for good measure.Media and industry tastemakers were treated to an impressive gallery of the new watch designs. Each case of watches had it’s own story, and visual displays detailed the history of the line and background on the collaborative efforts.LRG displayed their colorful new G-Shocks with artwork featuring B.o.B. and DJ Irie, while Kanye West was the poster model for in4mation’s new design.LRG Marketing Director Kevin Delaney (left) with Branden Peters of XXL MagazineSpike Lee had his own commemorative poster next to the case displaying his watches.Graf artist Eric Haze was on hand to talk about his inspiration behind the design of the 25th Anniversary logo, and Spike Lee said a few words about his delight in being able to create something new and different with the brand.Haze (third from left) and Spike Lee (third from right) show off their watches with the G-Shock family.After the presentation from the business team, DJ Cassidy revved up the energy in “Club G-Shock.” The “G-Shock-atinis and appetizers flowed…and the once tame corporate crowd turned into a true concert-ready party as everyone anxiously waited for Kanye to take the stage for his 9:15 showtime.Terrence J and his brother Fred were in the mix too.Somewhere around 10:15, Kanye came out and amped up the crowd with a slew of his biggest hits. Ok, so he sat through most of his set in a comfy-looking egg-shaped
chair, but who can blame him after coming off that long tour? (Kanye,
please don’t blog out on us, we’re not grading…)Overall, it was a truly memorable event, and we look forward to even more great designs from G-Shock in the future!
In the end, someone had a whole lotta fun…We hope she found her shoe!
