This Generation Of Rappers Is Causing This Producer To Close Shop!
SHOULD SHAWTY BE FORCED TO “GET WITH THE TIMES”?
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With more than a decade of experience in television production and journalism, Emmy Award-nominated producer, Elon D. Johnson has facilitated in the creation and execution of some of the most critically acclaimed and highly rated shows on several networks including syndicated channels (ABC, NBC, FOX), and cable channels BET, VH1, MTV, and FUSE. As a journalist, Elon’s work has appeared in Essence, Giant, Honey, Jewel, Juicy, King, Latin Girl, Long Island Village Voice, Mixmag, One World, Poz, Request, Set, Suede, The Ave, The Source, Unleashed, Uptown, Vibe, Vibe Vixen, XXL, XXL Presents Eye Candy, XXL Presents Hip Hop Soul, and on AllHipHop.com, Amazon.com, AOL.com, Barnes&Noble.com, BET.com, Hookt.com, MartiniPink.com, MTV.com, Papermag.com, VH1.com and Vibe.com. As the grandchild of immigrants, Elon and has maintained close ties to her family roots in Barbados, working on a number of international projects including entertainment TV shows and the marketing and advertising of women-centered and empowering tourism events. As you can see, this powerful woman is one to be reckoned with. AllHipHop.com got a moment to ask Ms. Johnson a few questions: AllHipHop: please, explain what your job entails? Elon Johnson: There are several levels to being a producer in television depending on the network or production company, but my job, essentially, is to manage, execute and produce an event, worthy of being on television. While there is no easy way to explain it, my job is really to make sure all elements of getting a show from conception to air are complete. Typically I start with a proposed creative perimeter, source out the right production team for said content, brainstorm ideas, and work with several departments – from legal, to clearance, to standards and practices, to sales and branding, all while making sure the content tells a full story, is entertaining and engaging and nothing is left unaddressed. AllHipHop: What’s the most enjoyable part of the job and your duties? Elon Johnson: The most enjoyable part of the job is having the ability to create television about things that interest me. I started in music news and had the opportunity to work with some of the biggest names in entertainment. It was a regular day at work to interview Destiny’s Child, Wu-Tang Clan, Britney Spears, Nas, Ja Rule, 50 Cent, Outkast, Christina Aguilera, Busta Rhymes, Missy Elliott, U2, The Fugees, and so many more. I moved on to talk television which was more lifestyle, women-centered and centered on A-List TV and movie stars, and now, the content that is before me can be anything from a large live awards red carpet show to developing a cult web series into a TV series, so being able to keep my finger on the pulse of pop culture is very much a dream job in many ways. AllHipHop: What is the hardest part? Elon Johnson: The most difficult part, currently, is viewer engagement. The face of television, how television is viewed and what keeps the viewer’s attention is ever changing and it is my job to not only stay abreast of those changes but to also be ahead of the TV trends. AllHipHop: What advice do you have to offer people that want to be where you are or aspire to make it in the business? Elon Johnson: Channel your passion, present your ambition, and most importantly let your reputation precede you. So if you’re an intern, be the standout intern. If you’re a production assistant (an entry level TV position), be sure to offer more than your job requires while at the same time, staying in your lane. I find the people who ask the most questions, seek out counsel to get ahead, and pay close attention to all the moving parts of production, often have the best success in moving forward fast. And if you’re DIY, take it seriously. Study the craft and elevate your idea. You have the audience, keep them. AllHipHop: Can you describe a moment of adversity personal and in your career? Elon Johnson: Who can’t? Nothing about the work force is easy. I have storiessssssss…. Especially in the uber emotional industry of entertainment. I once had a very popular female rapper threaten me because she found out I interviewed her former fiancé as part of her cover story for a magazine. I felt terrible that she was so angered by this but it was part of my job to get all sides of the story. I was once in a car with a very popular male rapper who decided to drive full speed ahead down the sidewalk because the cops had blocked off the street. I honestly thought my crew and I might lose our life that night behind his aggression. I’ve had hardships in the workplace just dealing with people wanting to pigeonhole me as a Black woman, despite the fact that I have seamlessly transitioned between producing a hip-hop news special that looked a beef between Nas and Jay-Z, to a talk show with top model Alexa Chung, to a show that required a full-fledged house renovation with Nate Berkus to producing 11 hours of live television in less than a week, all celebrating the BET Awards. As for the personal, I have freelanced as a producer and showrunner for over 10 years now. This lifestyle is not for the faint of heart. It is essentially a business you’re running as an individual so YOU are responsible for marketing yourself, staying relevant, and making sure people know that you are capable of doing this job in various mediums and doing it better than others. So that can weigh on your personal life as the hustle tends to take precedence. AllHipHop: What keeps you from giving up working within a male dominated industry… Elon Johnson: One thing I don’t focus on is gender in the workplace. I know I’m damn good at what I do period. I’ve had so much experience in so many facets of media that it is a gut sensation for me to produce. I deal with men […]
“SOMEONE WHO SOLD 40 MILLION RECORDS, OVERRATED? HIS HAIR COLOR IS OVERRATED… LIL WHAT’S-HIS-NAME SOUND LIKE YOUNG SUCH-&-SUCH.”
DRAKE’S HIGHLY ANTICIPATED ALBUM IS POSSIBLY FINISHED
DEADMUA5 SURPRISED US WITH THIS RETRO BEAT
Welcome to the first 2015 edition of The Odd Side, a column that explores the effects of Hip Hop’s transformation through new sounds. In Hip Hop, their isn’t anything more important than the producer. The game wouldn’t be as crucial without several producers like DJ Premiere and J Dilla that have changed the game by creating new sounds As time went on, producers (still important to the culture) took a backseat compared to their impact during the early ages of Hip Hop. Well, that is until now. Rappers may still have a more public image compared to producers, but don’t let this fool you. A lot of talented producers have been making a come-up with their own personality fueling their music. Their talent is creating a new array of wave of music, with their DJ sets and online mixes online to back it up. With that in mind, these 5 up-and-coming producers have made dope tracks and mixes, and they’re punishing the game right now. Kaytranada If you’ve heard Vic Mensa’s single “Wimme Nah”, then you know that this Montreal producer earns complete credit for the beat. He’s already earned a residency on BBC Radio 1 along with Flying Lotus, and even earned a set at this year’s Governor’s Ball Music Festival in NYC. Kaytranada’s style is unique to say the least. When he’s remixing a a track or making original content, his echoed-keys and upbeat tempo can sometimes be interpreted as his signature sound, but that’s until you hear songs like “Charles Barkley” or “173.” Even with all of the diversity in his catalogue, Kaytranada’s sound has made him a standout compared to the competition. With his single “Leave Me Alone” garnering more than 1 million plays on Soundcloud, and the announcement that he’ll be dropping an album later on this year, expect to see this young producer a lot more. He also made Azealia Banks’ “ATM Jam” sound waaaaaaaay better than the original. No offense Azealia.. [soundcloud url=”https://api.soundcloud.com/tracks/109180145″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] [soundcloud url=”https://api.soundcloud.com/tracks/102910228″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] Kaytranada’s Best Mix – April 12th (DJ Set) for Les Beats From Disco, to Danny Brown, to The Isley Brothers, April 12th has it all. Kaytranada spent almost two hours mixing up a very diverse tracklist of music that fits together. [soundcloud url=”https://api.soundcloud.com/tracks/146294663″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /] Sango Ever since this Michigan-based producer released Da Rocinha 2 in early 2014, Sango has been getting a lot of attention, even earning a slot at Trillectro last year. The sequel was critically acclaimed due to its banging beats and the influence of Latin musical culture imprinted within every instrumental of the LP. However, Da Rocinha is only one reason why of why Sango is on this list. Not only has this young producer been getting positive reviews for his project, but he’s also been very active over the year. Sango’s been on a remixing spree, including the Kaytranada-produced cut “Wimme Nah”. He’s also teamed up with Goldlink for the song titled “Wassup” in time for his Broccoli City Festival performance, and had a mass number of collabs with rapper Waldo. Lately, Sango has made a new track with Texas-based singer SPZRKT, but let’s hope we get a full project in 2015. [soundcloud url=”https://api.soundcloud.com/tracks/130983422″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] [soundcloud url=”https://api.soundcloud.com/tracks/165230226″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] Sango’s Best Mix – Just A Kid In Seattle for HYPETRAK Sango’s mix for HYPETRAK perfectly illustrated his sound through a tracklist of Hip Hop, Deep House, and with a little bit of original beats. The mix is comprised of songs that reminds Sango of his hometown, Seattle. [soundcloud url=”https://api.soundcloud.com/tracks/133518302″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] Tommy Kruise This young Canadian producer has been dropping a diverse mix of music over the past few years. In his early years, Tommy Kruise came out of Montreal with an aggressive Memphis underground sound. He grabbed attention with his set of hard-hitting instrumentals from his project Memphis Confidential Vol. 1. Time went by, and Kruise started to switch up his style of beats. He may be native to the Memphis phonk rhythm, Tommy Kruise’s new music takes a more clubbish vibe. Kruise released Fete Foreign last year to legitimize his style switch up, with his soundcloud numbers reaching up over 30,000 plays. [soundcloud url=”https://api.soundcloud.com/tracks/66308914″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] [soundcloud url=”https://api.soundcloud.com/tracks/179982189″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] Tommy Kruise’s Best Mix – P### For The Blind P### For The Blind was a mix that illustrated where Tommy Kruise style was going. Although he still had trap music manifested within his mix, he combines this sound with House and Club music. The combination is odd, yet enjoying. [soundcloud url=”https://api.soundcloud.com/tracks/105121676″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] Eric Dingus Eric Dingus has been one of the hottest producers looming over the internet lately. Last year was a pretty good year for the Austin, Texas producer. He emerged on to the scene with his unique sound of hard hitting bass and echoed vocals. And eventually stood out enough to earn a co-sign from Drake’s collective, OVO. Dingus continued to be consistent, dropping several mixtapes with artists like Bishop Light, DJ Smokey, and Dowrong. Eric Dingus might just be the future of production in the realm of southern hip hop. [soundcloud url=”https://api.soundcloud.com/tracks/120505099″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] [soundcloud url=”https://api.soundcloud.com/tracks/91764514″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] Best Mix – October’s Very Own Presents HAW Eric Dingus Mixtape Eric Dingus went straight to the local scene in this 40-minute mix, using his signature cloudy vibes to emphasize his style in the mix. The HAW Eric Dingus Mixtape was successful, with over 1 million plays on Soundcloud. [soundcloud url=”https://api.soundcloud.com/tracks/153772164″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] Lunice Montreal has been a constant location of producers on this list, but Lunice might be the most known in the Hip Hop world. His style of production ranges from Southern Rap to EDM. Lunice has produced music for several artists from Rockie Fresh and Azealia Banks. He’s also been known for dropping dynamic remixes and performing live sets on Soundcloud or at popular DJ venues like the Boiler Room. Lunice is also one […]
Never heard of TOMMY KRUISE? You’re gonna learn today…
The Audible Doctor creates success to being accessible and not hiding behind a character.
(AllHipHop News) Producer Swizz Beatz helped raise millions of dollars Monday night (June 3) at a fundraiser sponsored by Samsung. Swizz attended the #Hope4Children Gala, which took place at the American Museum of Natural History, which is located in New York. The #Hope4Children raised over $1.5 million, according to the Huffington Post. “First and foremost, I’m from the Bronx,” said Swizz, who supports the Bronx Charter School for the Arts. “When I went there [the school], I got so inspired their talent, their energy.” Students from the Bronx Charter School for the Arts also created the artwork at the #Hope4Children gala. Check out some video of the event below:
DR. DRE JUMPS INTO THE WORLD OF HORROR WITH “THAW”
DRAKE’S PRODUCERS LAUNCH PRODUCTION SYMPOSIUM IN MIAMI!
(AllHipHop News) Rapper Yung Berg welcomed AllHipHop.com into the studio, as he put the finishing touches on his artist Mia Rey’s first album to be released on his Yung Fly Movement (YFM) imprint. In between his own albums, Berg has kept busy building his emerging brand, in addition to producing for some of the top artists in the industry. “Right now I’m cooking up my artist Mia Rey, we just put the ending to her album so we bout to get her a situation and its gong to go crazy,” Yung Berg told AllHipHop.com. “Her album is phenomenal we have 10 joints we are in love with. When I went in on her album, I didn’t wanna just create the typical let’s get a pretty girl and make some techno type music and sell it like that. I wanted to make real R&B.” On the production side, Berg has kept busy by working with artists like Lil Wayne, Meek Mill and Diddy over the past two years. Just recently, Berg attended the Grammy Awards and although he didn’t take a trophy home, the nomination alone was proof that he is on the right track. “I been doing my thing producing a lot of tracks for a lot of different people. I did a song with Future recently, [I’ve] been going ham on the song writing tip,” Yung Berg continued. “We didn’t end up winning [a Grammy] but it’s still a good look to just even be nominated“ Watch Yung Berg as he brings AllHipHop.com inside the studio. Follow Mikey T The Movie Star on Twitter @MTMovieStar
DAVID BANNER IS DROPPING A NEW SINGLE WITH BIG K.R.I.T. AND LAUNCHING A NEW “MOVEMENT” !!
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“NEGROES ON ICE” HITS THE ROAD
RYAN LESLIE’S MILLION DOLLAR LAPTOP DILLEMA!!